When George Eastman introduced the KODAK Camera in 1888, Eastman layed down the foundation for making photography available to everyone. Pre-loaded with enough film for 100 exposures, the camera could be easily carried and handheld during operation. It was priced at $25. After exposure, the whole camera was returned to Rochester. There the film was developed, prints were made and new film was inserted – all for $10.

The first film advertisements in 1885 stated that "shortly there will be introduced a new sensitive film which it is believed will prove an economical and convenient substitute for glass dry plates both for outdoor and studio work."